Sellers Guide 4 – Auction Day

What You Can Expect on the Day – A Seller’s Guide to Online Property Auction Day

 

If your property is being sold through an online auction, auction day can feel like a big moment – but don’t worry, our team and platform are designed to make the process smooth, transparent, and stress-free.

 

Here’s a simple guide to what you can expect as a seller on auction day.

 

  1. Everything Is in Place Before the Auction Starts

By the time auction day arrives, all the key preparations will already be complete:

  • Your property will have been listed in the auction catalogue and marketed to potential buyers
  • The legal pack will be available to download
  • Registered bidders will have already verified their identity and paid their deposit hold
  • There will have been multiple viewing days for the buyers to inspect the property
  • Your reserve price will be confirmed and kept confidential
  • So on the day itself, your main task is to watch the progress—if you choose to!

 

  1. Real-Time Bidding Begins
  • Bidding opens at the scheduled start time. Depending on the auction format, this might be:
  • A timed auction (where each lot has a set end time), or
  • A rolling auction where lots close one by one
  • Buyers place bids online using our secure platform. You can follow the action in real time if you like – though you’re not required to.
  • If a bid is placed in the final moments before the lot closes, the countdown may automatically extend to allow other bidders time to respond. This helps ensure fair competition and avoids last-second “sniping.”

 

  1. If the Reserve Price Is Met – The Property Is Sold
  • As long as the final bid meets or exceeds your agreed reserve price, the property is sold when the auction closes.
  • Contracts are exchanged instantly
  • The buyer is legally bound to complete the purchase
  • A deposit is collected immediately
  • You’ll receive confirmation from our auction team shortly after
  • If the final bid falls below the reserve, the property remains unsold – but that doesn’t mean it’s the end of the road…

 

  1. If the Property Doesn’t Sell – We Follow Up
  • If your lot doesn’t meet the reserve price, our post-auction team will contact you quickly.
  • We often receive immediate follow-up interest from underbidders or new parties. In many cases, we’re able to negotiate a sale shortly after the auction ends – still under auction terms. You’ll always have control over whether to accept or decline any offers.

 

  1. Post-Sale, We Manage the Process Through to Completion

Once your property is sold:

  • We notify your solicitor with the buyer’s details
  • The buyer must complete the transaction within the timeframe specified in the legal pack (typically 28 days)
  • We remain available to assist with any questions or communication between parties
  • Our goal is to ensure everything progresses smoothly right up to completion day.

 

  1. Key Benefits to You as a Seller
  • Speed and certainty – You’ll know the outcome on the day, with no risk of fall-through
  • Serious buyers only – All bidders are pre-qualified and have deposit funds in place
  • Fixed completion timescale – No chains, no delays
  • Wide marketing reach – Your property will have been advertised online, to a global audience

 

Relax—You’re in Safe Hands

 

Selling at auction is a very structured and efficient process. On the day itself, there’s no need for you to do anything – just sit back, wait for the results, and let our team handle the details.

 

Whether your property sells under the hammer or in the days that follow, we’ll keep you informed every step of the way.

 

Thinking of selling at auction?

Get in touch with our team today – we’re here to advise, guide, and help you achieve a successful sale.